Hello, everyone. This is Sunny Mark from Technical Hero and I welcome you all to this interesting session on What is Digital Marketing.
Overthe past few decades, marketing has had to keep up and contentwith leaps in technology and our relationship to it eversince.
In today’s world where the internet is entwined with everything wedo, the importance of digital marketinghas become very clear.
It has also becomean integral part of what business meansto its customers.
So this video will help youlearn about digital marketing on the whole butbefore we get started, let’s take a quick lookat the agenda for today’s topic.
So first of all, I’ll be talkingabout the evolution of digital marketingin this topic will understand how digital marketingcame into existence.
What is the history behind it? And what was the MajorImpact it had so once you’re clearwith the evolution of digital marketingwill move ahead and take a lookat what exactly is digital marketing in this topic.
You’ll understand the definition of digital marketing followedby which you’ll also understand.
What are the mediums through which you can achievea digital marketing next up we have why do we needa digital marketing? So in this topicyou’ll understand why exactly digital marketingis required next up.
We have the scopeof digital marketing as you all know.
No scope of any technology or any programming languageis very much important.
So we’ll be discussingabout it scope and we’ll take a lookat the different types where you’ll be understandingabout SEO content marketing paid marketing and many more.
So once you clearwith the types will move ahead and take a lookat the challenges that you’ll be facing while working ondigital marketing.
So I hope the agenda was clear to you guys.
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Also, if you’re looking foran online certification training in digital marketingcheck out the link in the description box below and also feel free to putacross any suggestions and any other topics that you want this to discuss.
So let’s get started in this world where we havemore than hundred million people who use social media on a regular basis are expectedto be at least familiar with the core topics.
Of digital marketingin simple terms, I would say it digitalmarketing is the promoting of products over the Internetor any form of electronic media.
Now people consume digital content on a daily basisthe like for example in the beginning wewould read all the news or the day-to-day in useover the newspaper.
But ever since we’vegot smart phones, we’ve got tablets everythingis bound to the online activity.
So very soon the traditionalGetting platforms will disappear by replacing itwith a digital Market, which will completelytake over the industry.
There are so many advantages which you cannoteven count guys.
Now if we talk about the historyor the evolution behind the growthof digital marketing, this was first usedin the early 1970s where a programmercalled Ray Tomlinson sent the first email and through thisit was established that you cancommunicate using machines.
But this was justthe beginning the Lesser.
Did they know that digital marketingwould create a revolutionary in the field of marketing as a number of users increasethe landscape evolved from email to search engineslike Archie Yahoo, Google eCommerce sites, like Amazon eBay and many more and also the betterstarting point for the history of digital marketingwas in the year 1990.
This was when the term digital marketing was first Just in the launch of Archie first search engine. Now. What is Archie Archieis a tool for indexing FTP activities allowingpeople to find specific files.
Most of you might not know that Archie is a veryfirst internet search engine.
This is when thedigital marketing term was first used then in the year 1993 the first clickable web advertisementBanner was released.
So this is also another addedweighing for all marketing followed by which in the year1994 Yahoo was launched which was the first e-commercetransaction over net market and also in the year1996 smaller search engines like hot pot and Alexawere released next in the year. 1998. Yahoo! Launches Yahoo! Web search.
So in this case digital marketing has alreadybeen grown to one extent and this was also the birthof Google Microsoft.
Also launched MSN. Also in the year 2001 the firstmobile marketing campaign took place next in the year. 2003 WordPress was released.
I think most of you know how WordPress Works any ofthe content creators would know how a word press is used and also in the year2000 for Gmail Facebook and Google goes life.
These are the Milestones which digital marketinghas achieved 2005.
You have YouTube being launched and in the year2006 it was launched and also in the Year 2007Tom Lowe Spotify was launched in the year 2008 and Google launches its firstreal-time search engine results in the year 2009 and WhatsApphas also launched in the year 2010, which I think this applicationis used by most of them.
What’s up is also a platformfor digital marketing India, 2011 Google Plusand Google Panda was launched 2012 KnowledgeGraph was launched.
By Google and also in the year 2013 FacebookMessenger app was launched and also this is the year where Facebook took overWhatsApp also in the year 2015. There was Snapchat.
So this is exactly how digital marketing tookthe mainstream one by one here by here.
You can see that they’ve comeacross so many challenges and they’ve discovered so manynew things the mass adoption of the internet into everydaylife is the single biggest event that has affected marketingover the last few decades, although early desktoppublishing software in the first PCS caused search in print Marketingin the 1980’s the computers where a little morethan glorified typewriter and also in the comingfew years the number of people using the web swordfrom 16 to 17 million.
So this is a veryhuge number you can see that this How digitalmarketing was in the play ever since the beginning now, let’s move ahead and understandthis concept in depth.
So what according to youis digital marketing, so it is just a platformor it is just a medium through which you can geta lot of followers or you can promote your product but that’s not itdigital marketing is one of those fancy new buzzwordsthat is used in the recent days.
It encompasses allmarketing efforts that promote your product orbrand using electronic devices or the internet it leveragesonline marketing tactics such as mainly search marketing emailmarketing social media marketing and mobile marketingin order to connect with the currentand prospective customers.
So if you go but the definitiondigital marketing is basically internet marketing.
It is alsoreferred as advertising and delivering through digitalchannels the Animals can be social media platformsmobile platforms email or web applicationssearch engines and websites to makeit simple for you guys digital marketing is any formof marketing product or services that involveselectronic devices.
So this is a major reason why it’s been around for more than decades.
Okay. So now that you’ve understoodwhat is digital marketing, let’s move on and understandwhy exactly do you need to master digital marketing? What’s the needwhat is the necessity for you to learndigital marketing? The major reasonwould be marketing has a lot of options guys.
It is always related to the strategiesassociated with it and also you can get creative and experiment withevery little aspect of the marketing campaign.
But when you compare this with the traditionalway of marketing, this is impossible guys the task that you can complete onlinecannot be done with the help of traditional marketing.
So Traditional marketing firmswould be printing ads phone communication and alsophysical marketing now say if you want to startoff your business and you want to promote them.
You cannot go to everybody’shouse knock on their doors until I’m goingto start this project or I’m going to work on this would you please help me do it? No.
Nobody in the recentdays do that. So one platform that you can actually put acrossyour views put across your ideas about what you’re goingto be doing is digital marketing so you can actually Weget a lot of support from the other people who are already working on it and also you can geta lot of guidance.
So this is exactly why you needto master digital marketing.
Now that you guys haveunderstood why this is required.
Let’s move aheadand take a look at the scope of digital marketingdigital marketing has several smaller divisions that work in differentdirections yet contributing to the overall growth of the firm basicallydigital marketing is Considered as an umbrella term which is also knownas data-driven marketing and operates overthe digital platform that is the internetfor the introduction and promotion of variousgoods and services.
The future of digital marketingis booming not just in one particular country, but all parts of the worldin the year 2016.
The industry was taken by surprise with over 1.5 lakh job opportunitiesin the digital marketing.
Domain well what followed this was an even bigger surprise when the only first quarterof 2017 marked close to 8 lack of job opportunities, the surveys were conductedby a various forums, which have predicted this numberto grow with digitalisation in the nation.
Now digital marketing industryis at its peak and the moment due to many reasons arethese points it is flexible since the entire workcan be done on the internet.
There is no Friction of a particular place.
It doesn’t matter if you are at officeor you’re at home, even if you areat your native or any place, all you need to do is havea device that is connected to the internet and then you are sortedand it is very easy accessing.
The digital media isno rocket science guys.
It is just a pieceof cake the newest of all the users used to takea minimum of few days to learn how to operatethe digital media.
This is purelya user-friendly medium.
It also has high engagement ratio.
This is also considered to be true because the traditional media are being completely over shadowed by the internet LED digital marketing due to the high engagement factors, the brands and companies havebegun to give extra emphasis to the ad campaignsrun on the Internet or over the television advertisements and the next we have the job opportunities. Like I mentioned the numberof job opportunities in the field of Digitalmarketing is very massive.
The more user engagementthe more job opportunities.
The employment sectorhas seen a major share of jobs generated bythe digital marketing domain The Courier scope in digital marketing seemsvery attractive to masses and that is one of the majorreason why the professionals are learning this courseto enter the industry.
So you will for sureget a promising job if you take up digitalmarketing course from editing. Car now and also it helpsin getting immediate results and advertisers running a social media campaign caneasily measure the performance of the campaign in real term without waitingfor long intervals.
You don’t have to wait for any of the results thatyou’re looking for.
The result generationis very easy.
So these are the major reasons of the scope where digital marketing is required.
Now that you’ve understood aboutthe scope of digital marketing.
Let’s move aheadand take a look at the Oops, pretty sure most of youguys would have come across the types might not knowit might be the type.
But yeah, let me just talk about the different types of digital marketing.
So the types of digital marketing include SEO email contentsocial media and mobile.
So first, we’ll start offwith learning about a CEO. So what is seo seo is basicallya search engine optimization.
It is a process of of Optimizing content technical setup and reach of your website so that your pages appear at the top of the search engine resultfor specific keywords.
The ultimatum isto attract customers or visitors to your website when they search for products or Services related to your business SEOalso enforces the need for user-friendly websitevaluable and engaging content and credibility for otherwebsites and customers or Visitors are to recommend youby linking to your website or tagging youin our social media posts.
So in order to generatetraffic to your website, you can follow the procedures that are on page SEOoff page SEO and Technical SEO.
So this on page SEOfocuses on the content that exists on the pageon the website if you want to researchabout a keyword for their search volume or the intend you can answerquestions for readers.
Drunk higher on the search engine result Pages now talking about off-page SEO this SEO mainly focuses on all the activities that takes place off the page when looking to optimize your website now talking about technical SEO this SEO mainly focuses on the backend of your website, like for example image compression CSS file optimization and structured data are the different forms of technical SEO that can Easy of websites loading speed so this is about SEO or search engine optimization.
Now that you’veunderstood about SEO. Let’s move ahead and take a lookat content marketing.
So this is a famous sayingcalled content is King.
Have you guys heard of it? Well, yeah, you definitely haveto Quality is the fuel that drives your digitalmarketing strategies.
So content marketingdenotes the creation and promotion of content assetsin order to to generate brand awareness leadgeneration traffic growth and customer interaction.
So if I say contentmarketing the first thing that anybody would thinkof is creation of videos writing blocks and infographics YouTube isthe second largest search engine on the internet and videos arecompletely taking over the digital marketing world.
So the content marketers or the content creatoris make videos that help in brandawareness lead generation and many more A recentreport also shows that 75 percent of marketers say video conversation rates out perform other marketing content making videos is also one of the way in order to get your content to rank now talking about blog writing and Publishing article on a company blog will help you demonstrate the industry expertise and generate organic search traffic for your website.
So this is exactly a how contentpocketing Works do note.
This guy’s creating content and offerings relevant contenthelps your audience to take you as a valuablesource of information.
So always make sure that the contentis very interesting so you can grasp their attentionnow next we have paid search.
I think most of you knowwhat this paid search this is also called as pay-per-clickpay-per-click not paperclip. It is pay per click.
So this advertising refers to the sponsored result onthe search engine result pages.
So if you searchfor any of the content, if you find the word addbelow the title of the topic that is the paid search.
So that is actually a paid advertising guys PPC ads are visible flexible and effective for many different types of organizations with this paid search.
You can only pay when your ad is clicked.
You can also tailor your ads to appear when a specific search phases are entered or targeted some of the channels where you can use PPC are paid ads on Facebook Twitter ads and sponsored messages on LinkedIn.
So now that you’ve understoodabout the paid search, let’s take a lookat the social media marketing social media marketingpromote your brand and also the contenton the social media channels in order to increaseyour brand awareness Drive relevant traffic.
Also generate possible results.
So if I say social marketing what will be the first thingthat comes to your mind? It would be FacebookTwitter Instagram LinkedIn and many more.
So people these days mainly rely on the social networksin order to discover research and educate themselves abouta brand before engaging with it. So for marketers, it’s not that toughto just post on Facebook or LinkedIn accountsyou should also, we’ve social elementinto every aspect of your marketing activities inorder to create an opportunity for sharing now talking about email marketing majorcompanies usually communicate with their audience or customers throughemail marketing emails are basically used to promotecontents events and also talk about the discounts and also it helps in directing people to the website and also in order to succeedin email marketing your You should satisfy all the core attributes like it should be trustworthythat is you need to generate people’s trust with the helpof an email relevant.
That is the imagewould be relevant to the topic or the subject that you’ll be discussingabout conversational.
Okay. So always make it conversational guys make them feel that you’re talking to them just like a colleague even though you don’t know them.
You just have to make sure that you’re being placed into them.
You’re portraying yourself to be pleasant be coordinated. And across the channelsthat is you need to be on time with yourmarketing males strategic.
You should always havea strategy to drive the customers to your website.
So now that you’ve understoodabout email marketing, let’s take a look at mobile marketing mobiledevices are becoming an integral part of our lives.
And hence. It is vital for marketers to understandhow to communicate on this channel effectively. Like I mentioned you have socialmedia marketing all these Social media marketing applications can be downloaded on your phone and also you can use SMS.
So these are the different typesof digital marketing which is available and also finding the right method for your business is the key to success.
So now that you guys have understood what are the different types, let’s move on and take a look at the final topic of the discussion that is what are the challenges that you will face while working with digital marketing.
So the first challenge would be be buildingan effective website.
So this is an obvious place to start when a business decides to go online.
The first challenge you will be having is to build the best website possible.
Some small-scale Industries are already looking for professional web designers who can make their websites look pleasing and also deliver a great user experience.
So the way your audienceexperience our online presence is a huge factor in the successof your marketing efforts.
So this is a promising Challenge and understanding the audienceSo speaking of attracting the right visitors or a customersmany small-scale Industries.
Don’t fully know who to Target.
This is where by a Persona comesin handy buyer personas are essential inthe digital marketing World.
They are semifictional representations of your ideal customers.
So you need to build a rapportwith the customer and know Know what exactly they’re looking forif they’re looking for something that your business deals with you can actually makea first point of contact and also follow upon their progress and the next thing would becreating valuable content.
Even if you havea small scale industry, which has a good-looking websitewithout valuable information.
Your marketing won’t deliverresults as expected content that is targetedand relevant to your bias.
Persona can attractthe right way. A toast to your site. Ideally that’s a lotof content to create next up.
We have promoting content.
Even if you’re creatingan awesome content and deliver your value or ideas to the readers.
There is another componentthat is often overlooked that is promoting the content. There are several ways.
You can feel your contentdistribution all of which you can take up some substantialamount of time to do that is social media.
This is one of the best Forms where you can actually promote your contents like Facebook Twitter LinkedInYouTube and also email.
So this is about the challenges that are definitelyhurting the businesses.
Okay. So with this we come to the end of this discussionon what is digital marketing.
I hope you guys areclear with everything that has been discussedin this session.
And also if you have any queries related to any of the topics, feel free to reach out to us, and also please do put them up on the comment.
Symbols and we would get back to you at the earliest.
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